Increasing sales as one of our white label mobile app resellers is a never-ending journey. But all too often, we can fall into habitual routines and forget to evaluate the effectiveness of our sales tactics. The usual result is that opportunities to generate revenue are not maximized.
The five strategies below will help you bring a fresh perspective to your mobile app sales efforts, and identify areas for improvement. Implement these tips, and your sales will be trending upward in no time.
1. Analyze your leads
Are you tracking where your leads come from, how well they convert, and what actions each prospect ultimately takes? If not, you’re missing out on critical information that can be extremely useful!
When you know where your leads come from (e.g. phone, SEO, banner ads) and how leads from each channel perform, you’ll know 1) which channels to work harder at, and 2) which are the most profitable.
Knowledge is power, and when it comes to sales, the more you track, the more knowledge you have.
2. Polish your presence
Your website is essentially your storefront, so it pays to put your best foot forward. Make sure the design is clean and simple, the text is error-free, and the navigation is intuitive.
No matter where your leads come from, it’s likely that they’ll take a look at your website at some point. If your site looks good – it will inspire confidence and aid your sales efforts. If not, you might lose a customer that was ready to make a purchase simply because your virtual appearance created doubt about your capabilities.
3. Talk to customers
There really is no substitute for this one. In conversations with customers (and prospective customers) you’ll learn what matters to them most, and you’ll have a chance to get honest feedback about your business. It’s easy to become convinced of incorrect ideas when the only voice you hear is your own. That’s why it’s essential to listen carefully to customers.
You might think that in an online world, actual conversations are a thing of the past, but that couldn’t be more wrong! Social media has created a perfect platform for reading up on what customers want. It also doesn’t hurt to simply reach out via phone every now and then and see how things are going with a mobile app you’ve produced for a customer.
Not only will you get good information – you might also find out that the customer needs additional apps or websites!
Talking to customers is a good thing.
4. Special promotions
Everyone loves a sale, and mobile app customers are no different. If you offer bundle deals (e.g. discounts for ordering apps on multiple platforms), limited time coupons, or trial offers, you can earn extra business.
Sometimes, you have to give a little to get a little, you know?
5. Focus on your customers’ customers
When you’re a B2B company, you have to look beyond your customers to see who it is your customers are trying to serve. That is, if you want to sell a restaurant on the idea of an app, you need to understand restaurant patrons. Or, if you want to sell a real estate agency on a mobile website, you have to understand a bit about buyers and sellers of real estate.
The point is, if you can demonstrate why your services will help customers serve their own customers, you’ll have a better shot at succeeding as a mobile app seller.
What? You’re not a mobile app seller? Click here to find out how to become one.
